In 2015 I visited Soweto
drinking hangouts embrace Ekasie-lifestyle (location lifestyle), local places where communities can come together to enjoy a good time. And Heineken clearly gets this. We visited one of the increasing numbers of car wash establishments, places to go to get your car cleaned, listen to music, drink and have a good time. Critically, you have the choice to bring your own choice of drink, so the brand needs to think of innovative ways to impact upon brand choice and loyalty.
