Co-founder of BAMM
ORAL CARE002.jpg

Unilever Toothbrushing

Ibadan, Nigeria. I spent time in five different homes, interviewing, filming and photographing people from lower economic status households, to find more about one everyday ritual - how they brush their teeth. Many still rely on the old tradition of using simple sticks to clean their teeth (often dipped in salt or fire ash), particularly in more rural areas. However many are increasingly moving to using brushes and fluoride tooth paste. Some parents still rely on the sticks, but won't risk it when it comes to the children.

Why the movement? Smiling is of paramount importance in communication with close ones and strangers. In Nigeria, smiling is the default in all social situations, so that not being able to smile invites questions, remarks and scrutiny. Bad breath is also top of mind for all, as something one might not control or be aware of, but which will surely alienate others. In both cases, the direct consequence of poor oral care is social isolation.