Aylesbury Estate London. Working with Nike to understand the games and rituals surrounding Urban Football...games played off the grass, in between the gaps, on concrete spaces around the South London estate. Many brands have tried to support the area but none have had a long term local impact on either the quality of the experience or the individual support to nurture strong talent. We witnessed games of individual expression, creativity and invention, surrounded by high levels of competition, passion and social hierarchy.
