Co-founder of BAMM
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Microsoft Communities

Lagos, Nigeria. An ethnographic project for Nokia, designed to study the bonding practices of small communities, and how basic handsets help developing markets organise themselves and stay in touch.

We spent a week with Amaka, 31, and her extended family. It was a significant moment for communication and communal bonding. Amaka had just given birth and the family were gathering closely around. The week centred on the traditional baby naming ceremony, held in the family courtyard. The name with the loudest cheer received the final vote. Her husband works in off shore oil, so he missed the main event but was kept in touch throughout.